Omnichannel Solution
Headless commerce with ERP integration for scalable retail growth
Building a High-Performance Omnichannel Ecommerce Solution with Headless Architecture
Overview
Experion delivered a modern omnichannel solution using headless architecture and ERP integration to transform ecommerce performance for a large trade supply retailer. The solution significantly improved website speed, scalability, and user experience while enabling seamless data synchronization across channels.
The Client is an independently owned trade supply specialist operating large-scale ecommerce platforms across multiple brands and categories. With rapid catalog growth and rising customer expectations, they needed an omnichannel ecommerce solution that could scale, perform, and integrate tightly with their ERP systems.
Challenges
Solutions
Challenge
Poor website performance and slow load times
High page load times were impacting user experience and conversions.
Solution
Experion implemented a headless omnichannel solution using Adobe Commerce and ReactJS, decoupling frontend and backend to deliver faster, more responsive experiences.
Challenge
Scalability issues handling large catalogs and traffic spikes
The existing platform struggled to manage thousands of SKUs and peak traffic.
Solution
Designed a scalable headless architecture capable of supporting over 30,000 SKUs with consistent performance during high-traffic periods.
Challenge
Manual backend operations reducing productivity
Disconnected systems made operations inefficient and error-prone.
Solution
Enabled seamless ERP integration, ensuring real-time data synchronization across inventory, pricing, and orders.
Challenge
Limited flexibility in personalization and UI updates
Frontend changes required backend intervention, slowing innovation.
Solution
Delivered a flexible, mobile-first frontend allowing rapid UI updates, personalization, and content changes without backend dependencies.
Outcomes
The omnichannel ecommerce solution delivered measurable improvements across performance, scalability, and business outcomes.
- 80% improvement in website performance and speed
- 70% increase in conversion rates through improved user experience
- Seamless ERP data synchronization across channels
- 15% increase in average order value
- Improved SEO performance and mobile responsiveness
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