Road Safety Management System
Advancing Road Safety with iMaap
iMaap: A modern road safety management system built for national impact
Overview
Experion partnered with a global transport-technology provider to build iMaap, an advanced road safety management system. Deployed across multiple countries, iMaap has enabled 100 percent crash data reporting, 23 percent more countermeasures, and an 11 percent reduction in fatalities.
The Client, a leading global organization in transport safety and mobility innovation sought to modernize their crash-reporting tools. They needed a scalable and intuitive road safety management solution that would unify data capture, analysis, and reporting for transport, police, health, and public works departments.
Challenges
Solutions
Challenge
Outdated legacy system that could not scale nationally
The previous desktop-based crash reporting system was dated and lacked modern capabilities.
Solution
Experion co-developed iMaap, migrating the legacy product to a modern, cloud-ready platform with web, mobile, and GIS-integrated capabilities suitable for national-level adoption.
Challenge
Slow, inconsistent crash data capture
Field officers depended on manual methods that delayed reporting and reduced data accuracy.
Solution
Built mobile-enabled crash capture tools, allowing users to collect data onsite, draw collision sketches, and validate entries in real time.
Challenge
Limited spatial insight into accident hotspots
Authorities needed actionable intelligence to prioritize interventions.
Solution
Integrated multi-source GIS maps and added advanced analyses including cluster analysis, heat maps, corridor analysis, and risk mapping to pinpoint high-risk zones.
Challenge
Need for advanced scientific analysis to guide interventions
Decision-making required structured and evidence-driven insights.
Solution
Added scientific modules for camera impact studies, stick analysis, cost-benefit evaluation, and crash-pattern analysis to support targeted actions.
Challenge
Lack of modern reporting and dashboards
Stakeholders needed quick access to summaries and detailed crash trends.
Solution
Implemented rich reporting with dynamic dashboards, user-defined reports, and BI-driven insights to support operational and strategic decisions.
Outcomes
- Deployed across 15 countries with nationwide crash reporting
- Achieved 100 percent crash data collection across all districts and jurisdictions
- Processed 100,000 crash records, 200,000 vehicle entries, and 200,000 casualty records at peak
- Enabled 23 percent increase in scientifically backed countermeasures
- Contributed to an 11 percent reduction in road fatalities
- Reduced intervention program timelines by 80 percent
- Strengthened coordination among transport, police, health, and public works agencies
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