Ads Automation

The client operates an online marketplace catering to Australian farmers, connecting them with machinery dealers, agents, and auction houses. Offering a wide range of farm-related products, including tractors, trucks, fencing, feeders, livestock, and more, the platform is a trusted destination for agricultural needs.

• Outdated Platform: The existing eCommerce setup lacked scalability and the potential for future enhancements.
• User Accessibility: A suboptimal user experience risked deterring potential customers, impacting retention and engagement.

We modernized the client’s eCommerce platform, focusing on ads automation to streamline operations and enhance functionality. Our approach included:

• Comprehensive Discovery Workshops: Detailed workshops with subject matter experts provided insights to inform the transition plan
• Technology Migration: Migrated the platform from Ruby on Rails to Adobe Commerce on Cloud for a more scalable and robust foundation.
• Agile Development: Employed Agile methodologies to ensure flexibility and responsiveness during development.
• Responsive Design: Optimized the user experience across devices with responsive design principles.
• Brand Consolidation: Unified multiple brands and categories into a single, scalable platform.

• Scalable Architecture: Implemented a scalable cloud-based architecture with caching mechanisms for enhanced performance and reliability.
• Enhanced Ad Management: Streamlined ads automation for posting, editing, and managing ads with features like robust categorization, image uploading, and contact detail integration.
• Advanced Search and Filtering: Enabled easy discovery of classified ads with powerful search and filtering functionalities.
• Secure User Authentication: Ensured privacy and accountability through secure user authentication and profile management.
• SEO Optimization: Improved site visibility with SEO best practices, driving organic traffic to the platform.
• Integrated Analytics: Leveraged analytics tools for insights into user behavior, ad performance, and traffic patterns.
• PWA Headless Architecture: Adopted a PWA headless architecture to separate front-end presentation from back-end functionality, enhancing flexibility.
• Third-party Integrations: Integrated various third-party services, including payment gateways, mapping services, and analytics tools, to enrich functionality and user experience.

• Performance Improvements: Achieved a 90+ Lighthouse score for site performance and a 40% increase in conversion rate.
• Ads Automation Success: Streamlined ad management and enhanced the platform’s scalability, delivering a seamless experience for users and advertisers.

By focusing on ads automation, we helped the client modernize their platform, enabling them to connect better with their users and driving tangible business growth.