Asset Management Software Development for Mobile App Solutions
The Client
The client is a subsidiary of an international group catering to the FMCG (CPG) market in India and is among the fastest-growing food companies here. Currently, they serve end users and industries with a wide array of food categories, including edible oils & fats, premium ice creams, and bakery ingredients & fats, with more categories expected soon.
Since its inception, the client has fueled market growth in the product categories it has entered, which are propelled by strong consumer insights, world-class R&D, and a highly motivated team. As a pioneer in providing tasty yet healthy food choices, the client owns world-class brands that enthuse consumers with impeccable quality and add value to their lives.
The Challenge
The client’s sales team was using traditional methodologies to carry out everyday sales operational activities. Coupled with the client’s extensive retailer base throughout India, this meant limited “real-time” insight into the Indian market.
Some of their key pain points included the need for real-time insights into market situations, effective asset tracking and management (particularly for distributing a significant number of ice cream freezers at dealer locations), automation of the sales team roster, and business intelligence.
Our Solution
Experion’s team of business analysts held extensive and productive meetings with the client to document all their pain points. Understanding the problem, we recommended implementing a mobile solution specifically designed for retail sales, which included asset management software development as a crucial component.
- Insight into Secondary Sales and Stock Tracking: The solution enables backend managers to set MBQ (minimum business quantity) levels for individual products/SKUs. This functionality allows field users to capture stock positions at the retail level, facilitating the calculation of shelf stock movement and tertiary sales.
- Asset Tracking and Management : Integrated with an additional module for asset tracking, this solution allows the client to monitor their assets on-site effectively. A notable feature is the ability for sales executives to take pictures of the assets during inspections, enabling accurate tracking of asset status, all made possible through our asset management software development.
- Automate Sales Team Roster: The solution also features a mechanism for immediate managers to track actions in the field. If a sales representative is not working on a given day, the system notifies their manager and suggests reallocating parts of their routes to other team members automatically. This enhancement has significantly reduced needless paperwork and improved work efficiency.
- Real-time Market Analytics : We enabled the management team to gain real-time analytics using an Office version (desktop) of the solution in addition to the mobile version. This capability allows management to plan their inventory smartly, ensuring they remain agile in the market.
Business Impact
The implementation of this asset management software development solution led to notable improvements, including:
- A 20% increase in salesforce.productivity.implementing the solution.
- A 33% visible enhancement in delivery timelines.
- A 50% reduction in back-office efforts.
- A 35% lowering of order-to-delivery timelines.