Ecommerce application development for a retail automotive company
The client wanted to create an e-commerce platform that enables online, offline, and omnichannel retail platforms that are dedicated to trucks & trailers. The envisaged e-commerce platform for trucks & trailers to re-imagine the automotive customers researching, considering, comparing, and completing the purchases online with or limited in-person interactions.
With a clear sense of what they wanted from the idea, the client approached Experion, who has been crafting digital solutions for the transportation & logistics industry for more than a decade, to realize their vision of carving out a space for themselves in the automotive retail industry.
The Client
The client is an early-stage enterprise in the United States that aims to disrupt the automotive retail industry. With the pandemic accelerating growing digitization world over, the client realized it was a good platform from which to catapult thier business idea – they aimed to capture a nice segment of the automotive retail market.
Our Solution
Team Experion proposed creating an e-commerce platform that would cater to the evolving needs and preferences of customers. The ecommerce application development involved building a comprehensive platform where users could access detailed information on available trailers, customize their preferences, and complete transactions seamlessly.
The platform included features such as:
- Detailed Product Information: Customers can view and compare various trailer models and specifications, enabling informed decision-making.
- Customization and Legal Integration: Users can customize their preferences regarding models, delivery/pickup locations, and complete necessary legal documentation through integrated government departments.
- Fee & Tax Calculations: The platform offers tools to compute and assess fees and taxes, providing a transparent purchasing experience.
- E-signature Capability: Customers can finalize their purchase agreements digitally with an e-signature feature, eliminating the need for physical paperwork.
- Payment Gateway Integration: The e-commerce platform integrates with multiple payment gateways, ensuring a seamless and secure payment process.
Additionally, the platform empowered retailers by providing tools to:
- Run Marketing Campaigns: The platform enables retailers to launch marketing campaigns, offer discounts, and increase sales.
- Generate Insightful Reports: Retailers can generate reports on customer purchase behavior, sales trends, and revenue forecasts, helping them optimize operations and enhance customer experience.
Business Impact
The ecommerce application development project delivered several impactful benefits:
- Enhanced Retail Strategy: The platform enables stakeholders to craft a well-defined retail strategy that addresses the entire customer decision journey.
- Performance Optimization: It allows the measurement, management, and optimization of the performance of each stakeholder within the business ecosystem.
- Market Share Growth: The ability to conduct targeted marketing campaigns has helped increase market share.
- Operational Efficiency: The platform ensured superior operating performance and reduced the cost of sales.
- Increased Profit Margins: By enabling economies of scale, the solution helped boost profit margins.
The successful implementation of this project has positioned the client to capture a significant share of the automotive retail market while providing an exceptional digital experience for customers.