Ecommerce Software Development for Sculpting Fashion Success
In collaboration with a leading Australian fashion brand, Experion embarked on a transformative journey to revitalize its digital presence. Faced with an outdated eCommerce platform and stagnant growth, the client sought Experion's expertise in software development. The result? A remarkable 45% improvement in performance and a 70% reduction in load time. Together, we modernized their B2C multi-storefront website, overcoming challenges and enhancing user experience through advanced eCommerce software development.
The Client
The client is an Australian fashion brand known for its contemporary and sculptural approach to women’s clothing. Their innovative designs blend feminine sensibilities with avant-garde techniques, making them a leader in the fashion industry.
Challenges We Faced
- Enhanced User Experience: The need to modernize and enhance the user experience (UX) of their B2C multi-storefront website to provide seamless access to their Ready-to-Wear collection.
- Integration Restrictions: The absence of external system integrations like ERP, CRM, and PIM limited the optimization of operations and business processes.
- Compatibility Issues: Reliance on multiple third-party extensions created compatibility issues, especially during Magento version upgrades.
Experion's Approach
- Comprehensive Workshops: We conducted discovery workshops with subject matter experts, analyzing code and establishing the Adobe Commerce on Cloud (CoC) environment.
- Agile Development: We adopted Agile methodologies to ensure iterative development and rapid delivery, which was key to our eCommerce software development success.
- Source Code Reuse: We reused compatible source codes from the existing site, ensuring efficiency within the Adobe environment.
- Governance Structure: A robust governance structure ensured transparency and effective communication throughout the project lifecycle.
Solution We Offered
- Multi-Storefront Development: Developed five B2C eCommerce storefronts on Adobe Commerce on Cloud (CoC), including a specialized ‘Top Store’ for key markets.
- Source Code Reuse: Efficient reuse of existing source codes within Adobe Commerce.
- Enhanced User Interfaces: Rebuilt user interfaces using the Page Builder tool, improving the design and user experience.
- SEO Optimization: Implemented SEO best practices to boost search engine rankings and drive organic traffic.
- Reduced Reliance on Extensions: Leveraged Adobe Commerce’s out-of-the-box features, reducing dependency on third-party extensions.
- Integrated Analytics: Integrated Google Analytics for valuable insights into website traffic and user behavior.
- Workflow Modifications: Streamlined user journeys and enhanced operational efficiency through workflow modifications, all part of our eCommerce software development process.
Key Business Benefits
- Immediate Business Impact: Generated over AUD 50,000 across all global storefronts within the first week of launch.
- Enhanced User Experience: Achieved a 45% performance improvement, 70% load time reduction, and a 20% increase in customer acquisition and engagement.
- SEO Success: Increased website traffic through effective SEO strategies.
- Scalability: Future-proofed the platform for scalability and adaptability to evolving business needs.
Through meticulous eCommerce software development, we crafted a modern, efficient, and high-performing digital platform for the client, driving both immediate results and long-term growth.
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