Market Research Software

The client had a number of manual processes that increased the inefficiencies involved in the process of information collection. They also had a challenging time planning IT strategies and chalking out an IT roadmap for their market research software needs.

Experion got closely involved in providing advisory services to the client from a technology perspective. Experion CTO is part of the executive team of the client and provided a technology vision in line with the client’s business strategy and goals. Formulation of the client’s IT strategies and conceptualization of solutions for automating key processes in market research software is prioritized, planned, and executed under the leadership of the Experion CTO. From an operations perspective, the client’s software project engagements (development and support activities) were handled by a senior Project Manager from Experion.

One of the first projects executed as part of the engagement had been to provide maintenance and support for the client’s existing IT solutions. A complete handover of the support function was completed remotely with the Experion team working from the development centers in India. Within two months, the support team strength was ramped up, with additional team members handling technical and business support activities. The support is now an ongoing process, with the engagement having reached the third year in succession.

Initial support from Experion was quickly followed by a business deal to develop the client’s iPhone application. This project was strategically important for the client as it had a direct impact on their core business processes, with numerous customers expressing interest in mobile surveys. The solution gave the client a competitive edge in the market by enhancing survey completion rates, turnaround times, and targeting capabilities using location-based surveys. A full-fledged back-end system was also developed as part of the solution to manage these surveys.

The next project involved modifying an existing system (PPS system) developed in classic ASP. This system is a key component for collating and processing survey requests from various clients. The project also included creating a new online reporting tool (PPS Plus) to generate reports for clients at the conclusion of surveys.

As the Android platform grew and gained significant market share, the client’s mobile application was extended to Android. All features of the iPhone application were also made available on the Android platform, with a shared back-end. Experion continues to provide maintenance and support for both iOS and Android versions as well as the web-based administration of the back-end application.

The client’s bid management process for surveys had previously been manual. As the volume of bid transactions rose, error probability increased, creating challenges. The process of clarification between clients and vendors was handled mainly through email, making tracking difficult. Experion developed a web-based bid management solution for the client, which helped streamline the overall bid management process.