Rideshare App Development for a Transportation Company
With business spanning over 30 countries, the client is also one of the leading pharmaceutical companies in South-East Asia. They manufacture and market nutraceutical and pharmaceutical products and are committed to exploring new approaches towards sustainable health and wellness.
The client envisaged an on-demand ride-hailing app, enabled by web and mobile applications, to capture the dynamic transportation market. They understood the need for a reliable IT partner with expertise in rideshare app development and building fail-proof products in the transportation domain, leading them to approach Experion to help achieve their business goals.
The Challenge
After in-depth discussions with the client to fully understand their requirements, it was inferred that the crux of such a product is a real-time communication system between different stakeholders such as drivers and passengers. This would ensure an intuitive and superior user experience throughout the complete ride lifecycle, from ride booking to ride completion. Designing and developing a responsive, scalable application with a real-time communication engine required significant architectural foresight, which would be no mean task.
To be a high-performance product with response times in milliseconds, the real-time communication module had to be scalable since peak times can never be predicted.
As the client wanted to grab market share in a highly competitive, dynamic, and time-sensitive market, and emerge as a leader in the industry, Experion developed and deployed the product within a short timeframe of a few weeks.
Our Solution
Experion initiated the engagement by capturing the client’s business objectives and formulating a strategy roadmap that ensured smooth rideshare app development without any glitches. Based on the inputs from the initial phase, Experion completed the proof-of-concept for this product.
As soon as the first phase of development was completed, we carried out integration tests with real-life test simulations. Our team of testers, along with engineers, ensured there were no failures in real-time communication and integration between different stakeholders in the product ecosystem after testing it with a higher-than-average peak load size. The timelines for development, scalability of the solution, and performance expectations of the product aligned with the client’s objectives.
The on-demand ride-hailing app is enriched with advanced features for passengers, drivers, and admins. The application supports a bilingual audience (Arabic & English), provides automated trip suggestions to riders by leveraging advanced analytics, and supports all leading wallet payments. The driver interface helps live-track and manage rides, provides insightful daily reports, and includes a fuel-filling module for hassle-free fuel refilling. With complete control over both rider and driver interfaces, the admin module enables demand forecasting, promotional offer management, contract management, and more. The advanced analytics modules integrated within the admin module also generate various analytics reports like total revenue, expenditure, ride patterns, and more.
Business Impact
- Ensured real-time communication and smooth transactions between riders and drivers.
- An intuitive user experience enabled the client to grab market share and meet their business objectives.
- The application is set to cater to the needs of corporate customers by providing them with ‘vehicles on rent’ and also provides insightful reports.
- Experion ensured scalability with room to incorporate new features, solidifying their expertise in rideshare app development.