Sculpting Fashion eCommerce Success For A Leading Australian Fashion Brand
In collaboration with a leading Australian fashion brand, Experion initiated a transformative journey. Faced with an outdated eCommerce platform and stagnant growth, our client sought our expertise to revitalize their digital presence. Through our partnership, we achieved remarkable results, delivering a 45% improvement in performance and achieving a staggering 70% reduction in load time. Together, we embarked on a mission to modernize their B2C multi-storefront website, overcoming challenges and enhancing user experience.
The Client
Our client, an Australian fashion brand renowned for its contemporary and sculptural approach to women’s clothing, stands out for its innovative aesthetic, blending feminine sensibilities with avant-garde techniques.
Challenges We Faced
- Enhanced User Experience: The need to modernize and enhance the user experience (UX) of their B2C multi-storefront website to provide seamless access to their intricately designed Ready-to-Wear women’s collection.
- Integration Restrictions: Absence of external system integrations (ERP, CRM, PIM, etc.) limiting optimization of operations and business processes.
- Compatibility Issues: Reliance on numerous third-party extensions leading to compatibility issues, particularly during Magento version upgrades.
Experion's Approach
- Comprehensive Workshops: Conducted detailed discovery workshops with subject matter experts, analyzing code and establishing the Adobe Commerce on Cloud (CoC) environment.
- Agile Development: Leveraged Agile principles and iterative methodologies for development.
- Reuse of Source Codes: Utilized compatible source codes from the existing site, ensuring efficient reuse within the Adobe environment.
- Robust Governance Structure: Established a robust governance structure to ensure effective communication and transparency throughout the project lifecycle.
Solution We Offered
- Multi-Storefront Development: Developed five B2C eCommerce storefronts on Adobe Commerce on Cloud (CoC), including a special ‘Top Store’ in EN-US language tailored for key markets.
- Source Code Reuse: Reused existing source codes compatible with Adobe for various functionalities, enhancing efficiency.
- Enhanced User Interfaces:Rebuilt user interfaces using the Page Builder tool to enhance design and user experience.
- SEO Optimization: Executed comprehensive SEO strategies to optimize visibility and performance. Implemented SEO best practices to boost visibility and ranking on search engine results pages, driving organic traffic to the website.
- Reduced Reliance on Extensions: Leveraged Adobe Commerce’s out-of-the-box features to reduce reliance on third-party extensions, ensuring a streamlined system.
- Integrated Analytics: Integrated Google Analytics to gain valuable insights into website traffic and user behavior.
- Workflow Modifications: Implemented workflow modifications to streamline user journeys and enhance efficiency.
Key Business Benefits
- Immediate Business Impact: The new website generated over AUD 50,000 in business across all global storefronts within the initial week of launch.
- Enhanced User Experience: Achieved a 45% improvement in performance and a 70% reduction in load time, resulting in a 20% boost in customer acquisition and engagement.
- SEO Success: Increased website traffic through effective Search Engine Optimization (SEO) techniques.
- Scalability : Future-proofed the website for scalability and adaptability to evolving needs.
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