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Ecommerce Software Development for Sculpting Fashion Success
In collaboration with a leading Australian fashion brand, Experion initiated a transformative journey. Faced with an outdated eCommerce platform and stagnant growth, our client sought our expertise to revitalize their digital presence. Through our partnership, we achieved remarkable results, delivering a 45% improvement in performance and achieving a staggering 70% reduction in load time. Together, we embarked on a mission to modernize their B2C multi-storefront website, overcoming challenges and enhancing user experience.
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The Client
Our client, an Australian fashion brand renowned for its contemporary and sculptural approach to women’s clothing, stands out for its innovative aesthetic, blending feminine sensibilities with avant-garde techniques.
Challenges We Faced
- Enhanced User Experience: The need to modernize and enhance the user experience (UX) of their B2C multi-storefront website to provide seamless access to their intricately designed Ready-to-Wear women’s collection.
- Integration Restrictions: Absence of external system integrations (ERP, CRM, PIM, etc.) limiting optimization of operations and business processes.
- Compatibility Issues: Reliance on numerous third-party extensions leading to compatibility issues, particularly during Magento version upgrades.
Experion's Approach
- Comprehensive Workshops: Conducted detailed discovery workshops with subject matter experts, analyzing code and establishing the Adobe Commerce on Cloud (CoC) environment.
- Agile Development: Leveraged Agile principles and iterative methodologies for development.
- Reuse of Source Codes: Utilized compatible source codes from the existing site, ensuring efficient reuse within the Adobe environment.
- Robust Governance Structure: Established a robust governance structure to ensure effective communication and transparency throughout the project lifecycle.
![Sculpting Fashion eCommerce Success For A Leading Australian Fashion Brand](https://experionglobal.com/wp-content/uploads/2024/03/Inside-Image-2-copy.jpg)
Solution We Offered
- Multi-Storefront Development: Developed five B2C eCommerce storefronts on Adobe Commerce on Cloud (CoC), including a special ‘Top Store’ in EN-US language tailored for key markets.
- Source Code Reuse: Reused existing source codes compatible with Adobe for various functionalities, enhancing efficiency.
- Enhanced User Interfaces:Rebuilt user interfaces using the Page Builder tool to enhance design and user experience.
- SEO Optimization: Executed comprehensive SEO strategies to optimize visibility and performance. Implemented SEO best practices to boost visibility and ranking on search engine results pages, driving organic traffic to the website.
- Reduced Reliance on Extensions: Leveraged Adobe Commerce’s out-of-the-box features to reduce reliance on third-party extensions, ensuring a streamlined system.
- Integrated Analytics: Integrated Google Analytics to gain valuable insights into website traffic and user behavior.
- Workflow Modifications: Implemented workflow modifications to streamline user journeys and enhance efficiency.
![tony_tech_stack](https://experionglobal.com/wp-content/uploads/2024/03/tony_tech_stack.jpg)
Key Business Benefits
- Immediate Business Impact: The new website generated over AUD 50,000 in business across all global storefronts within the initial week of launch.
- Enhanced User Experience: Achieved a 45% improvement in performance and a 70% reduction in load time, resulting in a 20% boost in customer acquisition and engagement.
- SEO Success: Increased website traffic through effective Search Engine Optimization (SEO) techniques.
- Scalability : Future-proofed the website for scalability and adaptability to evolving needs.
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