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The Challenge

The client sought to eliminate the hurdles that prevent growing brands from establishing themselves in the competitive beauty market in North America. They offer an online marketplace that connects emerging beauty and wellness brands with retail partners, making it easier for them to explore and capture new business opportunities.

Initially, the client began the development of their B2B ecommerce software platform internally. However, as their client base surged, they needed to quickly scale up the platform’s features to meet the evolving market demands. With limited in-house engineering resources and the need for a high level of technical expertise, they approached Experion for assistance. With a proven track record in B2B ecommerce software development and a commitment to delivering innovative retail solutions with minimal time to market, Experion took on the challenge to carry forward the development and complete the deployment within the stipulated timeline.

Our Solution

Recognizing the critical timeline of the project, Experion adopted a multi-phased approach to the B2B ecommerce software development process. In the initial phase, Experion’s team of experts detailed the business requirements, analyzed, and tested the existing systems to evaluate the platform’s effectiveness and feasibility. During the development phase, the team captured all relevant details and began development based on inputs from the initial phase. Experion’s team enhanced the platform’s effectiveness and scalability, ensuring it could meet future demands.

Business Impact

  • The client was able to handle the surge in the user base without any glitches.
  • Ensured a superior customer experience for both brands and retailers.
  • With reduced time to market, the client successfully retained its customer base.
  • The B2B ecommerce software platform was designed and developed with future scalability in mind.
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