Retail Analytics Solution

The COVID-19 pandemic brought unprecedented challenges, with governments worldwide enforcing lockdowns to control the virus’s spread. Retailers were mandated to implement strict safety protocols to reopen their doors. The client recognized the need for a Retail Analytics Solution that could help retail organizations navigate these challenges.

To address this, the client aimed to develop a Retail Analytics Solution to assist retail organizations in the ANZ region in reopening their stores while complying with government regulations. After a thorough evaluation, the client chose Experion Technologies for their expertise in retail designed for the retail sector.

Experion developed a scalable Retail Analytics Solution designed to track and monitor customer traffic in retail stores. The system enables customers to check in and out using personalized QR codes generated for each visitor. These codes can be scanned at store entrances, allowing easy contact tracing if a COVID-19 case is detected.

The solution, powered by advanced analytics, provides near real-time insights into customer demographics and footfall patterns. This data enables retailers to craft personalized promotional campaigns. Fully hosted on the cloud, the solution adheres to all security and privacy regulations and is being adopted by some of the largest retail chains in Australia and New Zealand.

• Efficient Contact Tracing: Enables retailers to trace and track potential COVID-19 carriers and facilitate appropriate medical assistance.
• Enhanced Business Performance: Provides real-time customer data, allowing retailers to optimize operations and improve performance.
• Increased Online Engagement: Encourages customers to explore online ordering options, driving traffic to the retailer’s digital channels.