The existing care management app, developed by Experion, uses visual maps that tap into the patient’s brain’s habit memory system to improve cognition and reinforce routine habits. These visual maps were designed to accommodate the patient’s cultural, ethnic, behavioral, and other personal attributes.

The client, however, had very little visibility into:

• The patient behavior – how the visual maps within the care management app were being consumed in terms of regularity and ease of navigation on a day-to-day basis.
• The improvement, progress, and challenges the patient would face while using the app.
• How to enhance the user experience based on different ability levels at various stages of the medical condition continuously.

Experion recommended implementing an embedded analytics solution using Firebase, BigQuery, and Google Analytics platforms, based on the client’s business objectives. Experion made use of its expertise in providing data & analytics solutions and defined the benefits analytics could bring to meet the requirements of the client.

The solution was built with a data strategy that would record an individual user’s entire session experience, including logs of every click event or interaction in detail. Embedded within the care management app, the solution sends these details to Firebase, where funnels, experience charts, and other analyses are conducted. The data is then accessed using BigQuery for generating insights such as usage duration and progression comparison across the patient population, at an individual level. Machine learning algorithms were implemented to add intelligence to the platform. The app also generates a data story trail that verifies or validates the user story, identifies gaps, and provides relevant solutions. The platform incorporates further detailing of data to generate meaningful insights and provide actionable recommendations.

• • • The embedded analytics solution enables automated data collection related to the app’s real-world usage.
    • Provides actionable insights based on the navigation journey, the time spent, and the difficulty each patient faces with the app.
    • Enables collection of feedback from users with cognitive challenges, which is otherwise difficult to capture.
    • Provides inputs for future iterations of the care management app based on actual usage, offering a clear product roadmap for the customer.