Ecommerce Digital Transformation
A global ecommerce digital transformation powered by one roadmap, one SLA, and a unified ecommerce platform.
Powering Ecommerce Digital Transformation for a Global Motorcycle Icon
Overview
Experion became the digital transformation partner for the world’s largest motorcycle manufacturer, modernizing its ecommerce platform, customer experience, and global operations across 44 countries, 67 locales, and 27 languages.
The Client, a large iconic global auto brand with a vibrant rider community, multiple digital properties, and worldwide dealer presence. They sought digital transformation support to standardize experience, accelerate launches, and drive growth across web, mobile, community, and commerce, while keeping brand love intact in every market.
Challenges
Solutions
Challenge
Fragmented vendor landscape and rising delivery risk.
Multiple global vendors created cost overruns and inconsistency.
Solution
Consolidated six vendors into a single digital factory with a Center of Excellence (DXP across content, analytics, commerce). One partner, one SLA, one roadmap, driving 40% TCO reduction and predictable output.
Challenge
Inconsistent UX and slow page launches across markets.
Design and experience varied by region; launches took too long.
Solution
Established a unified design system, reusable templates, and scaled-agile governance, yielding 25% faster launches, +15% session duration, and –20% drop-offs.
Challenge
Conversion headroom on the ecommerce platform.
Commerce journeys needed data-driven optimization.
Solution
Introduced experimentation and personalization playbooks across the ecommerce platform, unlocking a 20% conversion increase and synchronized global campaigns/dealer portals in 50+ markets.
Challenge
Around-the-clock reliability for a global audience.
Peak events demanded near-zero downtime and rapid recovery.
Solution
Follow-the-sun SRE model, performance engineering, and cloud autoscaling achieved 99.9% uptime and 50% faster MTTR.
Challenge
Quality at speed across devices and locales.
Frequent releases risked regression across mobile and web.
Solution
Quality Engineering CoE with automation across functional/performance/device testing, delivering 10× ROI and 80% less regression time.
Challenge
Staying ahead in digital transformation in the automotive industry.
Needed insight-led roadmaps to outpace competitors.
Solution
Ran CX benchmarking and journey mapping (configure, purchase path, test-ride, dealer locator, rentals) to inform digital transformation in e-commerce and product backlog, feeding immersive CX, clearer CTAs, and guided flows.
Outcomes
- Global scale : 44 countries, 67 locales, 27 languages; 300K daily visitors, ~$500K/day revenue, 300K app downloads.
- Efficiency & speed : 40% lower TCO, 25% faster time-to-market, 80% less regression effort (10× QE ROI).
- Experience & growth : +20% conversions, +15% session duration, –20% drop-offs; synchronized launches in 50+ markets.
- Reliability : 99.9% uptime during peaks; 50% MTTR reduction with 24×7 follow-the-sun support.
This program is a flagship example of automotive digital transformation, combining a digital factory, unified UX, and experimentation to deliver at enterprise scale in the digital transformation in automotive industry. It advanced the client’s digital transformation in e-commerce while strengthening community, loyalty, and dealer ecosystems.
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